Dubli Network Business Model Review

Dubli Network was founded in 2003 and is a dynamic, growing and success oriented marketing company. It’s overall goal is to network Dubli.com and exciting and recognized global auction house. Buyers get access to lots of brand-name products at absolute lowest prices. At the same time Dubli Network offers people around the world a unique opportunity to generate extra income through their own lucrative part-time or full-time business. Today Dublinetwork is one of the fastest growing companies in the direct sales industry in Europe and the USA.

Dubli is a consumer driven company. DubLi’s shopping portal (online mall) is a place where a DubLi member (who joins for free),  can simply go direct to a Brand Name Merchant e.g. Target.com, Macy’s.com and purchase from them directly, and that merchant handles the complete transaction, including the shipping. And as a DubLi member there is a cash back rewards program, great discounts, and a restaurant voucher and coupon program. Also, Dubli gives a customer free credits to bid on their auctions when they purchase through the mall.

Here is DubLi’s Business model in a nutshell.

Their “auctions” are simply a “sticky site”, to get people to hang around and create excitement. But DubLi’s main goal is to direct people through to their shopping portal (online mall), because that’s where they make the real money! e.g they are paid “click through fees” from the search engines, and revenue share with the Brand Name merchants when someone buys a product from them sent by DubLi.

This is just like eBay. Their auctions are their sticky, but most of eBay’s income comes from people going to their stores (shopping.com) which eBay owns. The same with google. Their “free search engine” is their sticky, but they make all their money from click through fees and advertising. And finally Amazon. Their books are their sticky, but they also make most of their money by directing people elsewhere!

The excitement of Dubli lies in it’s auctions. This is the fun sticky site where the price lowers with each bid placed. It’s original listing price is always backed by Dubli’s lowest price guarantee so even if you bought before the price was lowered by the bids you would still get the best price online.  No matter how low an item sells for, DubLi still only make what it was listed for. It costs 80c to bid, which reduces the price by 25c, and the Dubli rep gets 55c. So for every bid that DubLi gets 25c, they reduce the price by 25c, it cancels each other out. Yes the lower the item sells for the more the reps make, but that’s why it’s a business.

So, the merchant is happy because DubLi bought 1000 Apple macs at cost to put on their auction site, DubLi is happy because they always get their list price, the customer is happy because they get a great deal, and the rep is happy for getting 55c each bid. It’s a win-win-win-win and that’s what makes Dubli so unique!

Now you may ask, why would someone want to pay 80c to bid and see the current price? Well, here’s the analogy. In America they have huge shopping centers (COSTCO, Sam’s Club, and BJ”s) which are a membership club and require a yearly membership from $50 – $120. And by the way, Costco have 50 million members who each pay $50 per year, so before anyone even buys anything in their stores, they already make $2.5 Billion. Not bad huh! Why would someone pay to shop at Costco, when they can shop for free at K-mart or Wal-mart? Because they can get quality products at great prices. We personally shop at Costco and BJ’s and it saves so much off our monthly grocery bill. Well worth the membership fee.  It’s the value! Just like DubLi, it’s the opportunity to get Brand Name Fully warranted products at a big discount.

Finally, DubLi is paying it’s reps to spread the word (approx 60%) through viral marketing and social media, because it costs an absolute fortune to set something up like this, and they would rather have 40% of something, than 100% of nothing – smart business! What Dubli gets with its network marketing model is initial customers fast and cheap and so gives up a cut of it’s revenue stream which is pays out in commissions to it’s Business Associates instead for the life of their customers. Dubli’s business model is a win-win for everyone involved from Dubli to the  customers to the merchants and more importantly for you the rep.

When considering joining any network marketing company it’s important you understand it’s business model first and then you join a strong, growing, leadership team with a marketing system in place for you to use to easily use to grow your business with.

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